I have nine years of experience writing copy for marketing emails, mobile apps, product detail pages, landing pages, and in-store signage for one of the world’s most beloved brands.

I founded a five-star-rated subscription box that grew to serve 800+ monthly subscribers across the country. My responsibilities included brand design, product design, end-to-end marketing, and more.

From banners and buses to maps and digital marketing materials—I led the rebranding of Washington Park, Portland’s top tourist destination.

To encourage public transit use to Washington Park, I led a months-long campaign across social, TV, and OOH. A sharp increase in website traffic and social reach correlated with record-breaking transit ridership.

I wrote and designed an 80-page brand book for Explore Washington Park to guide marketing efforts, ensure consistency across campaigns, and create a more cohesive, credible brand experience.

I produced Washington Park’s 2024 Visitor Report. By combining transit data, survey insights, and storytelling, the report helped stakeholders understand who’s visiting the Park, how they’re getting there, and what barriers remain.