Brand Strategy
When I started my job at Explore Washington Park, the nonprofit lacked a cohesive brand identity—no current photography, no messaging framework, no enforced brand guidelines. I set the direction by creating an 80-page brand book, incorporating professional photography, strategic messaging, and a clear identity. This foundational tool now guides all marketing efforts to ensure consistency across campaigns.
“Her leadership in creating our Brand Book, a project she identified and executed with minimal guidance, will have a lasting impact on our work.”
—Heather McCarey | Executive Director, Explore Washington Park
